Mercedes-Benz Cars at the Geneva Motor Show 2015: Product Offensive Continues at Full Speed

Following the best start to the year in company history, with record sales in January 2015 (+13.6%), Mercedes-Benz Cars is pushing forward at full speed with its product offensive. At the Geneva Motor Show, the brand with the three-pointed star is presenting a full programme of new models and innovations. The spectrum ranges from the new Mercedes-AMG GT3 � a racing machine for the very highest levels of customer sport � to the highly exclusive Mercedes-Maybach Pullman limousine, embodying the automotive luxury class in the very best Maybach tradition. Further Mercedes highlights at this high-profile springtime motor show in Geneva are the Mercedes-Benz C 350 e with plug-in hybrid drive, which is as dynamic as it is efficient, the avant-garde CLA Shooting Brake and the Concept V-ision e, based on the successful V?Class and likewise equipped with plug-in hybrid technology. The �star-studded� SUV offensive continues with the GLE Coup� and the spectacular G 500 4x4^2.

The resounding start signal for this year�s Geneva Motor Show was fired up bright and early at eight in the morning on the Mercedes-Benz stand. The latest race car from the brand with the three-pointed star rolled onto the stage with a rich V8 sound. �The new Mercedes-AMG GT3 is the perfect vehicle for customers who prefer to get their adrenalin kicks on the race track,� said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. �That�s why we are starting 2015 not only as reigning double Formula 1 champions, but are also continuing our battle for supremacy in the hard-fought customer sport sector. Motorsport is a major part of our DNA.�

Following a record year for Mercedes-Benz in 2014 in terms of sales figures, turnover and profit, the company has already set a new sales record in 2015. Mercedes-Benz enjoyed a magnificent start to the year, with an increase of 13.6 percent. �We will use this powerful momentum for dynamic growth throughout the year,� continued Dr. Zetsche. �Playing a major role in this is our product offensive, which we are pursuing at full speed with a total of eight new models in 2015. The first highlight in the Mercedes-Benz �Year of the SUV� is the new GLE Coup�. It will attract new customers with its sporty design and agile handling characteristics.�

C 350 e continues the hybrid offensive

The same applies to the new C 350 e. It is already the second hybrid model in the new C-Class and the second after the S 500 e to appear with Mercedes-Benz�s highly advanced plug-in hybrid technology. The company is applying full force to its offensive with this forward-looking technology, �We will bring ten new plug-in hybrid models to market by 2017,� said Prof. Dr. Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes?Benz Cars Development. �In Europe, our fleet emissions are already less than 130 grams of CO2 per kilometre. The new models based on our scalable hybrid platform will make a significant contribution to the continued reduction of CO2 emissions.�

The C 350 e makes a compelling case as a saloon and as an estate car with its exceptional dynamics and efficiency, enabling 31 kilometres of electric-only, zero-emissions driving. The drive delivers a system output of 205 kW (279 hp) and system torque of 600 Nm. This means that the new C 350 e achieves the performance of a sports car, yet has a certified consumption as saloon and estate of just 2.1 litres of fuel per 100 kilometres. This equates to CO2 emissions of merely 48 grams (estate: 49 grams) per kilometre.

V-Class Concept V-ision e � more performance with fewer CO2 emissions

A plug-in hybrid with a four-cylinder engine and system output of 245 kW (333 hp) also drives the concept V-ision e. �This concept vehicle shows the potential offered by the Mercedes of MPVs to address customer and market needs even more individually and exclusively in future,� says Volker Mornhinweg, Head of Mercedes?Benz Vans. �With pioneering Mercedes-Benz plug-in hybrid technology, we are able to increase the output of the most powerful V-Class currently available by a further 105 kW, while lowering consumption to that of a compact car. That�s what I call a forward-looking performance increase.� Inside, the Concept V-ision e offers a unique ambience of wellbeing with a modern loft-like character, Executive seats that can be controlled by app and the biggest panoramic roof in the segment.

Mercedes-Maybach Pullman � automotive high-end luxury

The new Mercedes-Maybach Pullman guarantees the very finest on-board accommodation. �The second model from Mercedes-Maybach takes over the role at the absolute pinnacle � as a state limousine with a classic face-to-face seat configuration in the rear,� said Ola K�llenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales. �The length of 6.50 metres and the wheelbase of 4.42 metres deliver an incredibly spacious interior and first-class comfort. It goes without saying that the new Mercedes-Maybach Pullman also embodies the very best in exclusivity.� This is further enhanced by the uncompromising sound quality and perfect musical enjoyment supplied by the exclusive Burmester� High-End 3D Surround-Sound system � the most expensive surround-sound system in an automobile.

Credits: Daimler AG

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