25 Ağustos 2015 Salı

The new S-Class Cabriolet: A star returns

Coveted dream car of the 1960s meets star of the 2015 International Motor Show in Frankfurt: the new Mercedes-Benz S-Class Cabriolet is following in the tradition of the open-top S-Class (model series 111 and 112) from the period 1961 to 1971. Unmistakeable, exclusive design, fine materials with maximum high-class appeal in the interior and state-of-the-art technology in the S-Class characterise the concept behind both cabriolets.

"After 44 years we can again offer friends of our company an open variant of the S?Class. The new S-Class Cabriolet symbolises our passion for individual and timelessly exclusive mobility, which we share with our customers", remarks Ola K�llenius, Board Member of Daimler AG, Mercedes-Benz Cars Sales.

With the new S-Class Cabriolet Mercedes-Benz is setting itself the standard of building the most comfortable cabriolet in the world. When it comes to climate comfort the enhanced automatic wind protection system AIRCAP, the AIRSCARF neck-level heating system, the heated armrests, the seat heating also in the rear plus the intelligent fully automatic climate control ensure that this is indeed the case.

The new S-Class Cabriolet is carrying the long and successful tradition of Mercedes-Benz luxury-segment cabriolets into the future. Even back in the 1920s the luxury cabriolets from Stuttgart combined the freedom of open-top motoring with the comfort and safety of a Mercedes-Benz Saloon. From the start of post-war production the top models from Mercedes-Benz were also available in the particularly exclusive variant as a cabriolet. These included the 170 S (W 136) from 1949, the 220 (W 187) from 1951 and the 300 S (W 188) from 1952.

After the "Ponton" cabriolets 220 S (W 180) and 220 SE (W 128) built from 1956 to 1960, in 1961 the 220 SE Cabriolet of the model series W 111 was launched, a particularly elegant, open-top four-seater, whose design is still considered timeless to this day. In this ten-year production period Mercedes-Benz offered five different models in these model series: the 220 SE, 250 SE, 300 SE (W 112), 280 SE and, as a late top model, the eight-cylinder 280 SE 3.5 � in total 7013 units of these five cabriolets were manufactured in Sindelfingen. For the time being there was no open-top luxury-segment car in the Mercedes-Benz model range to follow this generation: rather, it is the new SL from model series 107 which cultivated the tradition of open-top motoring in the Stuttgart brand's cars � as a two-seater.

The cabriolets from Mercedes-Benz are today amongst the most sought-after classic cars � and the prices have developed accordingly. Examples of this are the cabriolets from model series 111 whose values are cited by the renowned American Hagerty Insurance's price guide. In its estimation a 280 SE 3.5 from the final year of construction, 1971, in condition 2 today has a value of around 290,000 US$ - ten years ago the figure was some 115,000 US$. But that is by no means the pinnacle: for instance, a specimen of this model in excellent condition was auctioned last August by RM Auctions for 429,000 US$.

The last six-cylinder 280 SE model (1969) in the same condition is valued today by Hagerty at approx. 75,000 US$ - about 45,000 US$ ten years ago. Early 220 SE models are around the same level, with a current value of some 84,000 US$.

Credits: Daimler AG

Copyright � 2015, Mercedes-Benz-Blog. All rights reserved.

24 Ağustos 2015 Pazartesi

OFFICIAL: The new Mercedes-AMG C 63 Coup�

Mercedes-AMG is setting a further landmark in the brand history: the new C 63 Coup� is the next step on the way to yet more technical and visual distinctiveness. The far-reaching technical modifications are evident at first sight: strikingly flared front and rear wheel arches, an increased track width and larger wheels give the Coup� a muscular look while at the same time providing a basis for the highly agile longitudinal and lateral dynamics. The brand's typical "Driving Performance" is taken to new heights also with the C 63 Coup�. The AMG 4.0-litre V8 biturbo engine with 350 kW (476 hp) or 375 kW (510 hp) is just as much a completely in-house development from Affalterbach as, for example, the sophisticated AMG RIDE CONTROL suspension with electronically controlled shock absorbers, the set-up of the AMG DYNAMIC SELECT transmission modes, the rear-axle limited-slip differential or the dynamic engine mounts.

The C-Class is Mercedes-AMG's best-selling model series and forms the backbone of the company's success. Since its launch in 2011, the Coup� version has steadily gained in significance, culminating with the C 63 AMG Coup� "Black Series". "The new C 63 Coup� embodies our conception of progress: It offers impressive longitudinal and lateral dynamics at an extremely high level along with improved fuel economy," says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. "In addition, we are making a bold visual statement with the muscular design. Our customers can therefore experience the progress with each of their senses: seeing, hearing, feeling and, above all, driving!" The Mercedes-AMG C 63 Coup� will celebrate its world premiere on 15 September 2015 at the Frankfurt International Motor Show (IAA). The market launch will begin in March 2016.

The models at a glance:


Fascinating design visualises outstanding performance

The Mercedes-AMG C 63 Coup� already fascinates at first glance with its impressive proportions. The expressive exterior design differs significantly from the Mercedes-Benz model, which shares merely the same doors, roof and boot lid. The powerful 8-cylinder engine, together with the increased track width on the front and rear axles, calls for a redesigned front end and a model-specific rear assembly as well as new side walls. The flared wheel arches make the AMG Coup� 64 millimetres wider at the front and 66 millimetres wider at the rear, enabling the vehicle to hug the road better.

The larger wheel arches allow the use of wider tyres (up to 255 millimetres on the front axle and up to 285 millimetres on the rear axle), contributing to improved lateral acceleration, traction and agility. Under the outer skin, the body structure has been reinforced in key areas to transfer and compensate the extreme longitudinal and lateral forces from the powertrain and suspension. There is also the model-specific rear axle carrier.

The 60-millimetre-longer aluminium bonnet is adorned by two distinctive powerdomes, which are among the typical distinguishing features and underscore the muscular appearance. The extremely wide front section is characterised by large air inlets and precisely positioned flics. The low, arrow-shaped "twin blade" radiator grille with AMG lettering visually lowers the vehicle's centre of gravity. The typical AMG "A-wing" front spoiler is three-dimensional, also serving as an air deflector for the three cooling air inlets. Additional flics ensure an optimal flow of air to the cooling modules. And a front splitter at the bottom of the front apron helps to reduce front-axle lift.

The side line, too, presents an entirely unique face thanks to the large wheels, which finish flush with the body on the far outside, and the special side skirts. The lateral inward step from door to sill lends additional emphasis to the wide base. Added benefit of the newly designed body elements: no compromises were required with regard to the connection of the aprons and other components: every joint and light-catching contour blends in harmoniously with the overall design. In the diagonal view from behind, the muscular line from roof to shoulder via side wall and wheel cutout looks especially impressive, lending emphasis to the impression of an intricately modelled sculpture with alternating light reflections. Fine detail: in typical sports car fashion, the exterior rear-view mirrors are mounted on the door rather than in the mirror triangle.

Taking its inspiration from the S-Class Coup�, the completely redesigned rear end includes a diffuser insert that revives a typical feature from the world of motor sport. The special design of the laterally positioned, optical air outlet openings improves the rear air flow, allowing it to break away with aerodynamically advantageous precision. Features such as the narrow rear reflectors reinforce the impression of width. The two chrome-plated twin tailpipes of the AMG exhaust system are perfectly integrated into the diffuser. The boot lid includes a narrow spoiler lip in the form of a sharp blade. It not only looks elegant, but also significantly reduces the rear-axle lift.

Interior with superior perceived quality

Carefully selected, high-grade materials with a pleasant touch and precision workmanship produce a level of perceived quality that is rare even in higher vehicle classes. Numerous AMG-specific controls underscore the motor sport heritage. As an alternative to the standard sports seats in ARTICO/microfibre DINAMICA man-made leather, Performance seats are also available: these allow the occupants a lower seating position and are more strongly contoured for increased lateral support.

Top on performance

Also as regards its engine, the C 63 Coup� occupies an exceptional status among the competition, being the only vehicle in the segment to boast an 8-cylinder biturbo engine. Mercedes-AMG thus meets the wishes of those customers who desire a combination of a highly emotive, unmistakable engine sound and torquey power delivery.

The driver also benefits from the unrivalled performance: the C 63 S Coup� accelerates from 0 to 100 km/h in 3.9 seconds, the C 63 Coup� in 4.0 seconds. This makes the Coup� just a fraction faster than the Saloon - thanks to the wider tyres and shorter-legged rear-axle ratios. The top speed is 250 km/h (electronically limited; 290 km/h with AMG Driver's Package).

New V8 biturbo closely related to the engine in the Mercedes-AMG GT

The 4.0-litre 8-cylinder biturbo engine is already used in the C 63 Saloon and the C 63 Estate. It is also installed in the GT sports car with dry sump lubrication. Characteristic feature: the two turbochargers are positioned not on the outside of the cylinder banks, but between them in the "V" � experts call this a "hot inside V". The main advantages of this design are the compact engine construction, optimal response and low exhaust gas emissions.

Exhaust system with flap technology for variable engine sound

The typical V8 engine sound was likewise a key development goal. It was specially tailored to the Coup�. A model-specific exhaust system with flap technology is used as standard. It is automatically map-controlled depending on the AMG DYNAMIC SELECT transmission mode, the power demanded by the driver and the engine speed. The engine sound varies between discreet/suitable for long-distance driving and robust/emotively appealing. Optionally available is the Performance exhaust system, which allows the sound to be modulated at the press of a button. In any case, the exhaust systems are so designed that all noise limits are at all times complied with irrespective of the flap position.

Faster gearshifts: the AMG SPEEDSHIFT MCT 7-speed sports transmission

The transmission plays a major part in the direct and sporty character of the new Mercedes-AMG C 63 Coup�. The AMG SPEEDSHIFT MCT 7-speed sports transmission impresses with its tailor-made dynamics and high variability. Whether automatic or initiated by the driver using the steering wheel shift paddles, upshifts and downshifts are executed noticeably faster than in the previous model. This increased spontaneity is made possible by an even sportier set-up of the engine and transmission parameters.

Specially developed suspension for maximum lateral and longitudinal dynamics

The fascinating agility and high cornering speed of the C 63 Coup� are also thanks to the completely redesigned suspension. A four-link front suspension with radial, racing-style brake connections is used. Model-specific steering knuckles and a wider track allow greater lateral acceleration. The rear axle, too, was completely newly developed for the Coup�. The multi-link concept impresses with highly precise wheel control and increased stiffness. The AMG-specific rear axle carrier makes the increased track width possible; the contact surfaces of the wheel bearings were moved a further 25 millimetres towards the outside in comparison with the Saloon. Other measures include AMG-specific wheel carriers, stiffer elastokinematic tuning and higher negative camber.

The C 63 Coup� comes as standard with 10-spoke light-alloy wheels 9.0" x 18" (front) and 10.5" x 18" (rear) as well as with tyres of size 255/40 R 18" (front) and 285/35 R 18" (rear). In the case of the C 63 S Coup�, the tyre sizes are 255/35 R 19" (front) and 285/30 R 19" (rear) on 5-twin-spoke light-alloy wheels 9.0" x 19" (front) and 10.5" x 19" (rear).

With the AMG RIDE CONTROL suspension with adjustable damping, the customer can choose between maximum sportiness and excellent long-distance comfort in three stages at the press of a button. The difference between the comfortable and sporty suspension settings is also subjectively perceptible - depending on the particular driving situation.

Rear-axle limited-slip differential: optimal traction, including on the race track

For improved traction and vehicle dynamics, the C 63 Coup� is provided with a mechanical rear-axle limited-slip differential, while the C 63 S Coup� comes with an electronic rear-axle limited-slip differential. Both differentials reduce the slip on the inside wheel when cornering, without control interventions in the braking system. This allows the driver to accelerate out of corners earlier thanks to the improved traction. The car remains more stable when braking from high speeds, and the limited-slip differential also improves traction when moving off. The model-specific, completely redesigned rear axle was specially adapted to the higher vehicle dynamics of the Coup�.

The greatest benefit of the electronic rear-axle limited-slip differential - installed as standard on the C 63 S - is the even more sensitive and faster control, which further raises the critical limit of driveability. The 3-stage ESP� with "ESP ON", "ESP SPORT Handling Mode" and "ESP OFF" settings works in perfect unison with the rear-axle limited-slip differential and is optimally tuned to the outstanding dynamics.

AMG DYNAMIC SELECT transmission modes

The driver is able to influence the characteristics of the C 63 with four different AMG DYNAMIC SELECT transmission modes. The C 63 S has an additional "Race" transmission mode. There is therefore scope for maximum individualisation. The driver decides on the desired driving experience, from comfortable-economical to super-sporty, using a controller to the left of the touchpad. The driver can choose between various preconfigured transmission modes and an "Individual" mode that the driver can to a large extent personally configure.

C 63 S with dynamic engine mounts as standard

Unique in its segment, the C 63 S Coup� � like the Saloon and the Estate - is equipped with dynamic engine mounts. These help to further resolve the conflicting aims of comfort and dynamic performance. These dynamic mounts are instantly and variably able to adapt their stiffness to the driving conditions and requirements. Soft engine mounts improve comfort, as they provide more effective decoupling of noise and vibration. However, handling and agility benefit from a generally stiffer mount set-up. These measures enhance the vehicle's precision when driven dynamically. For example, the steering response and feedback are even more direct.

Safety of the highest calibre

The Coup� also offers a supreme level of safety. It comes as standard with the ATTENTION ASSIST drowsiness detection system and COLLISION PREVENTION ASSIST PLUS, which helps to prevent rear-end collisions. Many other optional assistance systems are available to increase both comfort and safety.





























Credits: Mercedes-AMG

Copyright � 2015, Mercedes-Benz-Blog. All rights reserved.

Mercedes-Benz launches celebrity-studded SUV campaign

Mercedes-Benz is launching a visually stunning, celebrity-studded storytelling campaign to spotlight its SUV family, which is being completely revamped this year and expanded to include six models. The campaign is to accompany the market launch of the new GLE, GLE Coup� and GLC vehicles. At the same time the 360� campaign positions Mercedes-Benz as the brand with the broadest selection of SUVs in the competitive environment. The campaign aims to accentuate this under the overriding claim "At home in every terrain". Each vehicle is therefore shown as part of the family group. While different landscapes in the print motifs emphasise the character of the different models, the TV ad shows the world of each SUV in conjunction with a celebrity ambassador. These are professional surfer Garrett McNamara, top model Petra N?mcov�, Formula 1 World Champion Lewis Hamilton, show jumper Meredith Michaels-Beerbaum and adventurer Mike Horn.

"We are consciously adopting a new approach for the SUV campaign. Instead of advertising individual vehicles separately, we are presenting the entire family of Mercedes off-roaders. We will be telling exciting stories and creating emotional visual worlds which show each vehicle in its perfect environment � always flanked by the other family members. At the same time the campaign will familiarise people with our new SUV nomenclature," explains Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Passenger Cars. "The overall campaign conveys the characteristics that distinguish our SUVs: effortless superiority, confidence and poise."

TV ad: five celebrities and five SUVs in their element

The TV ad tells how familiar celebrities master different challenges, accompanied by their SUV: professional surfer Garrett McNamara in the GLA, Formula 1 World Champion Lewis Hamilton in the GLE Coup�, show jumper Meredith Michaels-Beerbaum in the GLE, top model Petra N?mcov� in the GLC and adventurer Mike Horn in the G-Class. End of the year the GLS will also get a prominent counterpart. Each celebrity is shown pursuing his or her own passion � for example Garrett McNamara is seen big wave surfing and Petra N?mcov� at a fashion shoot. Each will be supported by their vehicle, which also appears very much at home in this environment. The ad ends with the G-Class, the original Mercedes-Benz cross-country vehicle. In an impressive closing shot all of the SUV models are lined up alongside the G-Class, emphasising the fact that they carry the same genes as the legendary cross-country pioneer. The TV ad is available in various lengths, ranging from ten to 60 seconds and, depending on market requirements, can be used with a different line-up. In Germany the TV ad will be broadcast from 23 August 2015.

Web special: off-road with the brand ambassadors

The personal stories that the TV ads tell are to be continued and expanded in a web special, available at https://www.mercedes-benz.com/suv. Users select their favourite brand ambassador/SUV team. They are then shown more detailed pages which provide an insight into the fascinating life story of this particular celebrity. In video interviews they get to know Lewis Hamilton, Mike Horn or Meredith Michaels-Beerbaum and their professions better and learn what spurs them on. At the same time the user discovers detailed highlights of the relevant Mercedes-Benz SUV. They learn why it is the ideal vehicle for the brand ambassador's lifestyle and passion. Each portrait ends with the celebrity giving their personal thoughts about the future.

Print ads: positioning of the vehicles against different landscapes

The visual concept of the print motifs focuses on different landscape images to showcase the various SUV models. Architecture and environment plus distinctive colour palettes emphasise the character of each vehicle. For example the new GLE is staged on fine gravel by a mountain pass. The sun's rays bathe the green of the landscape in a warm light. The horizon sinks away into the distance below, providing an unobstructed view of a wide expanse of lake. By way of contrast, the new GLC appears in an urban environment. To emphasise the vehicle's off-road capability, the city is made to resemble off-road terrain. For example the vehicle is parked at the highest point of an urban ravine or on the slopes of a steep road - always surrounded by contemporary architecture. Each model is shown in a different natural or urban setting in keeping with the specified target group. The print campaign will appear in newspapers and magazines across Germany between end of August and November.

Mercedes-Benz's creative agency Jung von Matt is responsible for designing and realising the storytelling campaign.

Web special films:

Mike Horn and the Mercedes-Benz G-Class:
https://www.youtube.com/watch?v=3YYt0JCq19c

Garrett McNamara and the Mercedes-Benz GLA:
https://www.youtube.com/watch?v=6OSBpK660Bk

Petra N?mcov� and the Mercedes-Benz GLC:
https://www.youtube.com/watch?v=qPStC-nrdI0

Meredith Michaels-Beerbaum and the Mercedes-Benz GLE:
https://www.youtube.com/watch?v=UlPxo8F8qgk

Lewis Hamilton and the Mercedes-Benz GLE Coup�:
https://www.youtube.com/watch?v=InEe50cZPRQ

TV ad:
https://www.youtube.com/watch?v=5Ax45-TDVbM




































Credits: Daimler AG

Copyright � 2015, Mercedes-Benz-Blog. All rights reserved.